A Space for Critical
Design Thinking
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From the Soane Museum to my Pinterest
…If the drawing was the expression of design on paper, how can we express the physical in the contemporary realm of the digital? KoozArch invited designers to explore their concept of ‘tools and representation’ through a series of Abstractions.

Part of the "Tools" series of Abstractions.

The first cabinets where exotic objects were found, collected and exhibited from different parts of the planet appeared in the XVI century. As an atlas, they composed the understanding of the world; a microcosm of all knowledge.
Collecting is a tool that allows you to sort and catalogue the objects that contain our desires, but nowadays it happens in different ways. We are constant collectors of an infinite and saturated flow of information.

Due to the increasing technological incorporation, registration is no longer reserved for the extraordinary. Images are the object of consumption of our collections.

How is reality archived? What are the effects of materiality transformations in the ways of collecting? How are the objects that previously helped us to build our worldview and build ourselves?

Is Instagram a way of collectionism?

The contemporary collector opens tabs, archives links, add Watch-Later playlist and make folders. Social networks are the new iconic repositories that order and categorize the world. Where we expose our digital subjectivity. Instagram is a collection of us, a network of hyperlinks that build an infrastructure of subjectivity.

Matter is no longer a specific set of materials, but a more complex system of languages, knowledge and technologies. It is a more fluid and remixed visual composition.

The culture of the archive was produced by memory and destined to remain eternal. Currently, culture is based on a mutable process: the virtual is made up of representations and artificial simulations of the real, in real time. Everything is replicable, editable and expandable. Culture is now mediated by screens. They are the regulatory element of these architectures. The entire universe is concentrated on small screens from where we access to the world. The screen is the physical-virtual link.

The project participated to the Limitless Archive competition.

Columns
From the Soane Museum to my Pinterest
…If the drawing was the expression of design on paper, how can we express the physical in the contemporary realm of the digital? KoozArch invited designers to explore their concept of ‘tools and representation’ through a series of Abstractions.
Published
10 Jun 2020
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