Fuori Salone Un-built, is an exhibition conceived by KoozArch as a critical investigation into the unique conditions of the Milanese Design Week beyond the physical commercialisation of objects presented within Dropcity's first iteration.

To date, the Milanese Design Week is an extremely commercial endeavour whose events cover a net area of almost 210,000 square metres at the Rho Fiera Milano fairgrounds, showcasing more than 2,300 of the most dynamic and creative companies on the global market and attracting more than 350,000 visitors from 181 countries. Beyond the limits of the fair, the design week is also characterised by the "Fuori Salone", a series of capillary events taking place within the urban fabric of the city. Now in its 60th edition, the fair has remained, to a great extent unchanged, with its scope being largely limited to the selling of objects rather than the presentation and exploration of new ideas around the discipline of design and architecture.

Within this context, Fuori Salone Un-Built aims to expand this discourse and engages the power of the un-built to critically analyse the fair's impact on the city both from a social and economic perspective, to explore its potential status as space for both personal and commercial exchanges within the virtual and to challenge the Fuori Salone as site which gives space to critical architecture and design practices. To this end, the platform collaborates with creatives Alvar Altissimo, (ab)Normal and UNLESS in developing a series of projections with the ambition of weaving a discourse and debate around the business of ideas rather than products.