RE-DRAW.02 | Guggenheim New York

RE-DRAW.02 | Guggenheim New York


Throughout history, designers have employed drawings as a fundamental tool for the communication of ideas and visions. Drawings were used as a means of rendering abstract concepts and engaging the wide public in a primordial effort of giving shape to one’s own thoughts. They were made to narrate concepts visually.

Within the context of the digital age, we find ourselves overwhelmed by the sheer amount of visual data, a phenomenon which has forced us into a new relationship with visual content also within the realm of architecture.

Renowned buildings are often photographed and then shared as a passive portrait of what architecture can look like.

The #architecture counts more than 100,000,000 posts uploaded by a global population of avid users for whom the term itself can mean anything from the context of their best brunch spot to the latest spectacular architectural artefact. Today architects are being asked to create instagrammable moments, eye-catching details used by the client as free advertising. The result is a media-oriented image of architecture, often portrayed online by various users from the same perspective, following trending aesthetics and styles. Within representation, what once used to be a moment of creation tends to become today a passive exercise of pure repetition.

Reflecting upon this paradigm, we encourage representation as a proactive exercise. We aim to engage a community in rediscovering a given building, an architectural icon, proactively researching a new image, a new way to portray it. To reach this purpose, Non Architecture, in co-curation with KooZA/rch and with the support of prominent architecture platforms, organizes Re- Draw.

Guggenheim New York is the second building selected for the Re-Draw competition


Registration link


The aim of the “Re-Draw” competition is to develop one drawing to ‘represent’ an iconic architecture. The participants are asked to draft one image, with absolute freedom of scale, technique and level of abstraction.

We encourage creativity, criticality and innovation. The drawing can highlight functional aspects of the building, showing a deep understanding of one or more design aspects. It can focus on the aesthetic qualities, experimenting and mastering a drawing technique with hyper-realistic outcomes, or it can be an optical deformation, a caricatural interpretation, a distant abstraction of the built architecture.

The drawing can strengthen a conventional interpretation of architecture, or explore a new angle, a new point of view, intellectual and/or physical. The Guggenheim New York can be portrayed as a whole, a part, or a collage of disconnected moments. The entry is completely flexible and adaptable to the participant’s interpretation.


Non Architecture Competitions are open to all human beings, from every age and cultural background, working in groups or individually. Teams can be formed by a maximum number of 2 people. The registration fee is paid per team, regardless of how many members form it. Personal information of all the team members can be uploaded during the submission procedure of the final drawing.


Non Architecture Competitions will award only one winner, selected by the jury collectively, and 6 honourable mentions, selected by each juror individually.

All finalist will be receiving a PDF copy of the Re-Draw.01: Casa da Música book, when published.


/ 1.000 euros worth in gift cards from one of the major online shops chosen by the winner

/ publication in the Non Architecture Competitions books and website

/ reviews in digital magazines and several architecture blogs

/ selected for the cover of the book


/ publication in the Non Architecture Competitions books and website

/ reviews in digital magazines and several architecture blogs


/ publication in the Non Architecture Competitions books


The organization might establish additional special prizes and awards during the competition development and in the evaluation phase.

Note: The appearence on the involved architectural platforms are subject to the agenda and availability of the external platforms involved.


Considering the current world situation due to the pandemic Covid-19, we are exceptionally launching the Re-Draw Competition with a Special registration price: we are changing the registration price for the first week from 30€ to a 15€ price. This is our way to provide you with something fun to do while dealing with quarantine! It might not be much, but we hope it will help, in a Non Architectural way.

The registration fee is per team, regardless of how many members are on the team.

If a team wants to submit more than one proposal to the competition they will have to register each proposal separately and pay an additional fee for each proposal they wish to submit.


The jury will be composed by a pool of platforms and experts active on the theme of architectural representation.

The jury members are the following:

Federica Sofia Zambeletti | Founder at KooZA/rch

Carolina Gismondi | Creative Director at KooZA/rch

Francesco Decaro | Founder at C_A_G_E

Brenda Roqueta Vives | Founder at architectureONpaper

Jose Morandeira | Founder at Arqpedia

Francisco Rivera | Founder at Axonometric Madness

Jordan Pitruzzella | Winner of Re-Draw.01: Casa da Música Competition