Analysis conducted as part of the Theory of Mediated Spaces module with BA students in Interior Architecture at HEAD – Genève, lead by architect, theorist and educator Dr Javier Fernández Contreras, elaborating on the domesticities of pet influencers on social media.

In this specific case study, That Little Puff's portraiture and communication style of the official TikTok account was analysed (@thatlittlepuff, 33.3M followers): about 200 videos/year; Portrait: tabletop to bust level; Activities: Life hacks/cooking; Indoors: 100%; Daytime: 100%, with artificial light support; Human presence (non-visible): 100%