Sampling, or “the reuse of a portion of a sound recording in another recording”, has been a well known and widely used concept since the 1970s. Initially associated with musical production, sampling is now used across a broad variety of media and by different kinds of artistic practices. What made this possible was the emergence of the Web 2.0, which, understood by some online architecture practice, is a collectively maintained and constantly growing participatory archive. This topic is at the core of SOAP's first exhibition "Simple Object Access Protocol".